Trade Show Display Systems - Your First Display - Which Type is Best?

Trade show display systems come in a variety of different types. As an emerging entrepreneur you can't afford to make a mistake choosing your first trade show booth. Cost, impact, flexibility and value are all important to new businesses choosing their first display system.
The first order of business here is probably to determine whether a purchase is appropriate at all or whether a rental would be a better. The question that needs to be asked here is: As a business, do we know for sure that marketing at trade shows is an effective marketing method for us to use? If that question cannot be answered as yes, then rental is probably the best way to go until you know the answer to that question is yes.
Once it has been determined that marketing at a trade show is effective for your business the next determination to be made is what type of trade show displays will work best for you? The type of trade show display refers to the size, type, cost, accessories, etc. Will you be renting a 10x10 booth space or larger? Will the booth space be in line on and end or corner of a row etc? What type of product do you have? Will products be used at the show or only graphics?
For example, say a company does consulting to non-profit organizations about phone soliciting for donations and wants to rental the least expensive floor space at the show, a 10x10 in line. This business has no physical product, therefore a display with shelves and counter tops may be counter productive. Probably the best booth to consider would be a portable graphics dominated display. These types of booths can be had for anywhere between $700 for basic pop up trade show display with no graphics to $1800 - $3000 depending on the amount of graphic designed the company requires.
Take another example of a company that makes small injection molded parts for the auto industry. This company may want to bring samples of their moldings to the show that customers can pick up and examine. This would require a booth with shelves, counter tops or pedestals on which to set the products. Perhaps a truss display or panel display or popup display with shelves would work best for their needs.
In order to make the most of your trade show booth expenditure it is probably a good idea to work with a display company with some experience in this industry who can help from the display hardware perspective as well as utilized your own marketing department for themes and branding and actual graphics development. If you're a small company without a marketing department many of the display sellers have graphics help in house that can take your images and put them together in a coherent attractive trade show display.