Trade shows have always been a very cost-effective means of getting in front of decision makers. They provide a means of seeing a lot of customers in a short period of time while putting your best foot forward. Using banner stands, pop up trade show displays and fabric faced exhibits are not just a lightweight and portable choice but may be the best bang for your trade show buck.
So how do you address producing effective trade show display or exhibit on the less than generous budget? Banner stands are one answer. A large, usually 3 ft. wide by 7 ft. tall, display system that can be purchased for around 3-4 hundred dollars and produced in less than a week. A good graphic can really make this portable system worth its weight in gold. It is not the structure, but the message that matters in the trade show environment. Another exhibit choice is the fabric faced pop up display. This is a lightweight, easy to use display frame with a pre-attached large graphic that allows for display set up virtually instantly. The pop up display frame expands up and locks, automatically stretching out the graphic fabric face when completed. The cost is usually less than $1500 and this display only weighs about 20 lbs. Imagine moving in to your booth area and setting up a 10' wide graphic display flanked by two large banner stands in about 5 minutes. The cost? About $1900!
We recommend that you deal with a display distributor that has been in this business for a few years as there is no substitute for experience when you need help solving your display exhibit dilemmas.
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